I hesitate to call myself an expert on this because it's so complicated in many ways, but I'm a super big hyperpop enthusiast! I have a hyperpop fandragon project which you can find
here that's still a work in progress! I think what's interesting about hyperpop is that it's such a broad genre that you can't easily describe, and an artist in the scene who goes by the name of jedwill1999 proposed a theory as to why it is this way in a
twitter thread.
to summarize it, there are two main 'sides' of what people dub "hyperpop": pc music and digicore. pc music is where hyperpop was thought to originate, since 2013 but probably dates back earlier, it's a music label founded by electronic producer ag cook but acted more as a music collective, with artists in the label frequently collaborating. pc music tracks tended to sound more bright and glassy (sorry I'm bad with adjectives lol). digicore is the more diy, soundcloud artist side that's been getting more popular lately, especially on places like tiktok. it's hip-hop inspired with a lot of electronic-ness thrown into it (even rock as i've seen in newer releases!), the use of autotune is def more prevalent in digicore. jedwill & underscores proposes that the creation of the spotify curated playlist "hyperpop" lumped both of these sides into one very vague genre, which is an interesting thing to point out considering that I've had this thought for a while now but nobody ever really said anything.
a few completed fandragons which will give you a general sense of all of this:
a unique thing I've found about hyperpop is that it's an underground genre but seems to pop up in mainstream media sometimes. for one, one of the most influential producers in the scene, SOPHIE, has collaborated with lady gaga and madonna! and ag cook is charli xcx's exec producer! like, idk about you but that's pretty wild to me. dylan brady has also seemed to converted rico nasty cause she's made a whole new album in her new hyperpop sound with him as the producer.
I absolutely love the community we have going on, genres like these with small artists allow them to interact with us frequently & I think that's why people like them so much. we even have virtual zoom parties FOR FREE that occur almost weekly & on important dates (such as a release party for someone important or an artist's birthday) we are spoiled rotten with amazing lineups! the biggest groups that host these are clubquarantine and subculture party, the channel
flashmemories archives them all n I'm even in several of the archived videos since they spotlight fans!
anyways, I think I've said everything I wanted to say and the resources I linked should be somewhat helpful. so I hope you weren't bored from this at all. I know the music isn't for everybody since it often has a very harsh quality to it, but over time you rlly do get used to it haha.